Comments on: Put a [football] sock in it, Le Mall!

By: Yara

Yara — Thu, 24 Jun 2010 13:40:13 +0000

At least you don’t live with Le Mall. My sister knows nothing about football, she only cheers for a team if its players are cute.
She drives m crazy… I can’t live with someone this shallow, and racist, and sexist. I can’t believe that she even calls herself a woman.

But then again, she’s my sister, so she’s my problem.

By: Yara

Yara — Thu, 24 Jun 2010 13:39:28 +0000

But then again, she’s my sister, so she’s my problem.

By: c

Sat, 19 Jun 2010 07:16:48 +0000

Thanks finally one comment that makes sense.

By: Haifa

Haifa — Wed, 09 Jun 2010 16:52:55 +0000

While I get while you’re coming from and I actually don’t like the ads, from a creative point of view. I think you’re over thinking this. Fact is that while the majority of guys are interested in football, the majority of women aren’t. In fact, the majority of women will only get interested once every 4 years, to support their team in the world cup. Now, the stereotype that NO women know about football is very different from that fact. I think the ads play on the former, rather than the latter. And, after all, an ad’s purpose is to boost sales by appealing to a majority.

I also agree with the comment that challenges the notion that people imitate what they see in the media. If a woman gives up on her passion of football because the media’s portrayal of her says she should, tough luck for women! And I personally wouldn’t find one man who would be happy to have a conversation with a woman who’s into football. And if that man is going to get swayed by media so easily, then he is not even worth anybody’s time

And finally, I find it beyond ironic that a comment on an article supposed to tackle gender stereotypes goes like this ” It doesn’t take balls to watch or play football. It takes balls to write such an article”. Is associating balls with courage (The mother of all stereotypes!!!) alright then?

By: rouba

rouba — Wed, 09 Jun 2010 12:14:10 +0000

thanks nadine..and whats funny at my case is that i know about football more than any man that i know..and for that they think i shouldnt have been born as a girl !!!

By: reine

reine — Wed, 09 Jun 2010 10:34:58 +0000

stupid ad… thanks Nadine…..

By: ROLA B

ROLA B — Tue, 08 Jun 2010 14:02:26 +0000

and they wonder why does the society think sports & football should only concern men
disrepectful clueless ads like these make people more and more aware how gender discriminate we are
in case you dont know what the world cup and teams are the players and soo on, simply dont talk or write
if are ignorant about a certain subject u read to educate yourself, so do the same when it come to sports
and stop giving excuses and thinking its girly or cute
whats the point,

By: samurai

samurai — Mon, 07 Jun 2010 10:50:47 +0000

it doesn’t take balls to watch or play football. it takes balls to write such an article.
thank u Nad.

Ah, by the way, we won the Lebanese girl’s Soccer Championship.

By: Crass World Cup Advertising Campaign Angers Lebanese Feminists | The Beirut Spring, a Lebanese Blog

Mon, 07 Jun 2010 10:37:54 +0000

[...] Nadine Moawad: What people don’t seem to understand is that advertising not only mirrors people’s behavior. People’s behavior imitates what they see in the media as well. We reinforce images and stereotypes of any group people when we use them on billboards and TV ads. In the case of Le Mall, not only is this stereotype false of most women, it is also offensive to those of us who are constantly dismissed by men who think they own all copyrights on sports Do you like this post? Would you like to be always updated with new posts on this website? If so, please subscribe to this blog's RSS feed? (tell me more) Share This Post: Print it: Email it: –> [...]

By: zeina

zeina — Mon, 07 Jun 2010 10:34:09 +0000

enno mashunnnaaa! fi shi ba3ed ma3ala2to 3alehhh!